SEO is definitely changing and we as content marketers need to keep up with the pace so that we get the benefit of optimization. The bad thing is that when something doesn't work, we keep on trying on the same skills, harder.
Lets take a step back change our action plans, so we do the right
thing and not something which keeps on changing from time to time.
Craving for the secret SEO. Common in.
#1 : Write for your Readers
It is the core for any content marketing. You need to get the
initial traction and some good signals to search engines. People and bots are
different. Your readers won't mind a broken link or short content as long it is
consumable.
When you don't think of optimizing the page when writing content,
is when you truly deliver the epic content. Blast off your content to all
channels and followers and make sure you get a good on time engagement.
If you are in niche market, then you are good to blast an email.
If you are writing on multiple topics, then you should allow subscribers to choose
the topic while subscribing. So, you deliver the great content of a specific
topic to your interested followers.
Remember, when you freely write, most of the on page SEO is
automatically done like latent keyword, long tail keyword.
#2 : Interlink all Your Articles
Most of our time is often devoted to link building on authority
websites, the same amount needs to be dedicated to interlink all your blog
post.
There are two SEO benefits for interlinking. The crawlers
accessing your page will go through the various sections of your website and it
will treated as a strong empire rather than a loosely bounded sheets of
articles.
You don't have to link all the word like Wikipedia does. Just keep
it natural and try using different linking words then exact keyword.
The on time page of your website will increase, as people tend to
click on links in articles more than in sidebar or in footer. So, if a visitor
comes from search engine then your website's overall bounce rate will go less.
Start interlinking now and reap the benefits forever.
#3 : Keep an eye on User generated spam
Spam is not good, yet it happens in all the big places including
youtube. For website owners and bloggers, it is crucial that they keep on
eliminating spam content from users on timely basis.
This will keep the real readers experience nice and will not trigger
any spam control bots by search engines.
The user generated spam doesn't seems to have an immediate effect,
but once it gets in radar of the search bots, they keep coming for more to
search in all corners. Some of your pages may even get a penalty from Google.
User generated spam often happens in forums of your website and
always in your superb nice viral article. Now you know where to look for spam.
Simply keep it clean and it is your responsibility.
#4 : Build Different Contents (BONUS)
There is a notion, content creation is all about writing 2000
words of quality information, it is much more to audience. The more diverse
your content are, the more readership you will gather.
Podcast's, infograph's, e-book, gif's, video and all sorts of user
friendly and viral contents.
Know your readers and give them all, this way you will reach the
masses, you never reached before. The algorithm of search engines are designed
in such a way, that it tries to give users more rich experience.
The more happy the user is, the more good signals will flow to the
search engines. Don't just create all types of content, experiment to see which
performs well and then go for it.
Conclusion :
Traffic and SEO goes in hand in hand for many of us, get your
hands on all the evergreen methods and build a good loyal following.
The magic won't happen overnight. All good things take time, so
does this, give your focus and reap a rewarding standing in the near future.
How you all do the evergreen SEO?